Brand Manager
& Strategist
New York City–based Brand Manager and Brand Strategist specializing in retail, consumer packaged goods, and emerging brands.
I'm a New York City–based Brand Manager and Brand Strategist specializing in retail, consumer packaged goods, and emerging brands.
Over the past several years, I've led brand development, marketing strategy, content ecosystems, partnerships, and experiential campaigns across both established businesses and high-growth ventures. My work spans the full brand lifecycle — from defining positioning and visual identity to executing multi-channel marketing initiatives.
Alongside my corporate experience, I've been building and advising entrepreneurial ventures since 2023, giving me a unique perspective on both large-scale operations and founder-led businesses. This combination allows me to approach brand building with equal parts strategic thinking, creative execution, and commercial understanding.
Throughout my career, I've collaborated with recognized brands, industry leaders, and founders across the U.S. market, helping transform ideas into brands that people remember, trust, and engage with.
Below is a selection of projects that reflect my approach to modern brand building, marketing, and growth.